Persona2Web (On-Demand) - Personalization Score: leaderboard

Metric: Personalization score (times 100, 0-100): mean of the website score (the site matching the user's recurring patterns) and the preference score (items or attributes matching the user's preferences), each from rubric retrieval and utilization accuracy; Persona2Web: 150 ambiguous queries for 50 synthetic users whose preferences appear only implicitly in long browsing and purchase histories (about 2,050 entries each), run on the real open web; the agent (AgentOccam or Browser Use, each extended with a planner, a history retriever and a generator that reasons over retrieved history) must resolve the missing website and preference from the history; a GPT-5-mini judge reads the full trajectory and reasoning against rubrics; on-demand history access: the planner queries the user history during execution when it decides it is needed; higher is better. Source: arxiv.org. Saturation forecast: Around January 2027. 10 models tracked.

Top models

#ModelScoreOverall rank
1GPT-4.176.7#240
2Qwen 3 Next 80B A3B Instruct67.4#352
3O365.5#121
4Llama 3.3 70B Instruct61.2#520
5Gemini 2.5 Flash59.7#237

No result here: #3 Claude Opus 5.5, #5 GPT-6 Astra, #8 Claude Fable 5.1.

Interactive version: theaggregate.ai/benchmark?slug=persona2web-on-demand-personalization-score · How It Works · Data refreshed daily, snapshot 2026-10-11.