Human Creativity Benchmark - Landing Pages (Ideation) - Usability: leaderboard
Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized landing pages generated as code at the Ideation stage, where outputs should propose a promising creative direction. The score is the mean 1-5 rating of how well the output would work in the context of the prompt and campaign, over the evaluators and prompts of this domain and stage; higher is better.
Metric: Mean expert Likert rating (1-5) of usability in the context of the prompt and campaign; landing pages written as code at the Ideation stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Around February 2027. 4 models tracked.
Top models
| # | Model | Score | Overall rank |
|---|---|---|---|
| 1 | Claude Opus 4.6 | 4.23 | #100 |
| 2 | Gemini 3.1 Pro (Preview) | 3.87 | #91 |
| 3 | Qwen 3.5 397B A17B | 3.43 | #242 |
| 4 | GPT-5.3 Codex | 3.2 | #114 |
No result here: #1 Claude Fable 5.2, #2 Gemini 4 Carbon, #5 Claude Opus 5.5.
Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-landing-pages-ideation-usability · How It Works · Data refreshed daily, snapshot 2026-11-12.