Human Creativity Benchmark - Brand Assets (Refinement) - Visual Appeal: leaderboard

Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized brand-design images at the Refinement stage, where a near-final design needs targeted edits. The score is the mean 1-5 rating of how visually interesting, cohesive and polished the output is, over the evaluators and prompts of this domain and stage; higher is better.

Metric: Mean expert Likert rating (1-5) of visual interest, cohesion and polish; brand-design images at the Refinement stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Rough model projection: around 2026. 4 models tracked.

Top models

#ModelScoreOverall rank
1Nano Banana Pro (Gemini 3 Pro Image Preview)3.61
2GPT Image 1.53.39
3Seedream 4.53.28
4Flux 2 Max2.61

Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-brand-assets-refinement-visual-appeal · How It Works · Data refreshed daily, snapshot 2026-11-12.