Human Creativity Benchmark - Brand Assets (Mockup) - Visual Appeal: leaderboard

Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized brand-design images at the Mockup stage, where a chosen direction is developed into a coherent concept. The score is the mean 1-5 rating of how visually interesting, cohesive and polished the output is, over the evaluators and prompts of this domain and stage; higher is better.

Metric: Mean expert Likert rating (1-5) of visual interest, cohesion and polish; brand-design images at the Mockup stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Rough model projection: around 2026. 4 models tracked.

Top models

#ModelScoreOverall rank
1Nano Banana Pro (Gemini 3 Pro Image Preview)4.17
2GPT Image 1.53.38
3Flux 2 Max2.96
4Seedream 4.52.92

Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-brand-assets-mockup-visual-appeal · How It Works · Data refreshed daily, snapshot 2026-11-12.