Human Creativity Benchmark - Brand Assets (Mockup) - Usability: leaderboard

Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized brand-design images at the Mockup stage, where a chosen direction is developed into a coherent concept. The score is the mean 1-5 rating of how well the output would work in the context of the prompt and campaign, over the evaluators and prompts of this domain and stage; higher is better.

Metric: Mean expert Likert rating (1-5) of usability in the context of the prompt and campaign; brand-design images at the Mockup stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Rough model projection: around 2026. 4 models tracked.

Top models

Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-brand-assets-mockup-usability · How It Works · Data refreshed daily, snapshot 2026-11-12.