Human Creativity Benchmark - Brand Assets (Ideation) - Usability: leaderboard
Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized brand-design images at the Ideation stage, where outputs should propose a promising creative direction. The score is the mean 1-5 rating of how well the output would work in the context of the prompt and campaign, over the evaluators and prompts of this domain and stage; higher is better.
Metric: Mean expert Likert rating (1-5) of usability in the context of the prompt and campaign; brand-design images at the Ideation stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Rough model projection: around 2026. 4 models tracked.
Top models
| # | Model | Score | Overall rank |
|---|---|---|---|
| 1 | GPT Image 1.5 | 4.07 | |
| 2 | Flux 2 Max | 3.57 | |
| 3 | Nano Banana Pro (Gemini 3 Pro Image Preview) | 3.43 | |
| 4 | Seedream 4.5 | 3.24 |
Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-brand-assets-ideation-usability · How It Works · Data refreshed daily, snapshot 2026-11-12.