Human Creativity Benchmark - Ad Video (Ideation) - Usability: leaderboard
Human Creativity Benchmark (Hopkins et al., 2026): professional creatives rate anonymized product advertising videos at the Ideation stage, where outputs should propose a promising creative direction. The score is the mean 1-5 rating of how well the output would work in the context of the prompt and campaign, over the evaluators and prompts of this domain and stage; higher is better.
Metric: Mean expert Likert rating (1-5) of usability in the context of the prompt and campaign; product advertising videos at the Ideation stage, rated by professional creatives. Source: arxiv.org. Saturation forecast: Rough model projection: around 2026. 4 models tracked.
Top models
| # | Model | Score | Overall rank |
|---|---|---|---|
| 1 | Veo 3.1 | 3.81 | |
| 2 | Grok Imagine Video | 3.25 | |
| 3 | Kling 3.0 Pro | 3.25 | |
| 4 | Seedance 1.5 Pro | 3.08 |
Interactive version: theaggregate.ai/benchmark?slug=human-creativity-benchmark-ad-video-ideation-usability · How It Works · Data refreshed daily, snapshot 2026-11-12.